Mark A.M. Kramer
Doctoral Candidate | Centre for Human Computer Interaction - University of Salzburg
Teaching
Winter Semester 2017/18
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St. Pölten University of Applied Sciences, Austria
After completing this course, students will be familiar with various technology trends shaping the media landscape of the future. They will be capable to comprehend the technological foundations and economic drivers of ostensibly non-media phenomena like the Internet of Things or autonomous vehicles. Students will be capable to put emerging services based on digital technology into context of an extended media industry and comprehend the disruptive effects of digitization beyond the scope of content production and distribution.
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St. Pölten University of Applied Sciences, Austria
The participants will become familiar with the conceptual and technological basics of the Internet and services that build upon it. They will understand how the design and architecture of network technologies influence social interaction and trigger transformations in the production, distribution and consumption of digital content and services.
At the end of the course participants will have gained a deep understanding of the disruptive effects of digital technologies on the media industry and its intersections with areas that are not yet perceived as core areas of the media business.
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University of Applied Sciences, Upper Austria – Campus Steyr
Learning Objectives:
To understand the use of electronic media and networks within business marketing strategy and tactics:
- as an opportunity for promotion and relationship building;
- as a channel for distribution and retailing;
- as a way to create a platform for connecting people and groups and creating network effects (CRM and multichannel CRM);
- as a value generating vehicle for companies.
To explore various “new media” tools and services which can be used to conduct business marketing.
To gain the skills and knowledge to develop and implement e-commerce marketing activities for business enterprises.
To gain insights into how new media influences a B2B business marketing mix and especially on Business Marketing Communications;
Integrating new media in the business marketing communications plan.
- as an opportunity for promotion and relationship building;